A research about training a new political party, MADISONmk Award for the best Market Research work
The School of Economic and Business Science hosted on Wednesday, the 11th of December, the fourth edition of the MADISONmk Award for the best Market Research work, which won the students Leticia García Espina, Marina Marcos Arias, Marta Merino San Millán and Malena Rodríguez Carrancio with the title “Quantitative analysis of the political situation from a young perspective: research about training of a new political party”.
During the event, the creator and senior consulter of Viba Agile Innovation Blanca Araujo Pérez gave a conference entitled “Design Thinking for designing new Christmas strategies”.
The MADISONmk Award for the best MARKET RESEARCH work is addressed to the students of the Bachelor´s degree in Marketing and Market Research; for the final round three teams were selected and they did interesting researches about highly topical issues from a young perspective. The presentations to the jury of the final works took place on Friday the 8th of November. That day the teams gave the members of the jury a summarized computer graphics of their work and they had between 10 and 15 minutes for the presentation.
The two finalist works have been:
•“E-Sports”, made by Marcos Roldán Fortes and Ernesto Villacorta Maté.
• “Why do we take part in raffles?” made by Samuel Recio Adán, Adrián Rico Alonso, Men Cheng Tsai, and Juan Martín Vázquez Annoni.
